UIB BRAND

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DIRECTIVE

Ideate and execute a logo, branding, merchandise, and mascot for Johnson & Wales University Involvement Board.

RESULT

Hoping to read as a welcoming yet professional on-campus club, the UIB logo has custom type, rounded edges, and a light bulb illustration in the counter of the ‘b’. 

Continuing the light bulb theme, Wattson, an anthropomorphic light bulb featuring a snazzy bow tie became the clubs official mascot. 

Finally, I drew iconic features of the club, university, and surrounding city to use as a shirt design, business card elements, and a custom table cloth for promotion. 

TOOLS

Adobe Illustrator

Adobe InDesign

Illustration | Vector