JOHNSON & WALES

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DIRECTIVE

Graphic work done for JWU Student Engagement, JWU's University Involvement Board, and JWU Career Services.

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RESULT | STUDENT ENGAGEMENT

Recognizing the need for a calendar for the incoming freshman to identify what events they would be able to attend, I developed a large scale calendar to be posted in the main window of the office, still used long after my departure.

In an effort to direct new students to our schools main event platform, I illustrated our mascot and laid out a sticker with some creative copy.

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RESULT | UNIVERSITY INVOLVEMENT BOARD

Hoping to read as a welcoming yet professional on-campus club, the UIB logo has custom type, rounded edges, and a light bulb illustration in the counter of the ‘b’. 

Continuing the light bulb theme, Wattson, an anthropomorphic light bulb featuring a snazzy bow tie became the clubs official mascot. 

Finally, I drew iconic features of the club, university, and surrounding city to use as a shirt design, business card elements, and a custom table cloth for promotion. 

TOOLS

Adobe Illustrator

Adobe InDesign

Canva

Illustration | Vector